You recognize that feeling once you open a recreation in your cellphone to kill 5 minutes and out of the blue understand an hour has handed? Video games have the ability of pulling us in so deeply that point appears to vanish. But it surely’s not merely a senseless escape — video games faucet right into a basic want for play that all people have, regardless of their age.
Tie that very same idea into content material advertising and marketing, and also you’ve bought gamified content material. In different phrases, content material that includes widespread options present in video games, like puzzles, factors, leaderboards, and badges. It’s surprisingly helpful for hooking audiences and boosting long-term engagement.
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