I’ve had the privilege of taking up digital asset administration (DAM) system analysis from my Forrester colleague Chuck Gahun this 12 months, which suggests I’ve spent the final 60 days immersed, receiving briefings from a number of dozen distributors, attending occasions together with the Henry Stewart DAM convention in Los Angeles, and getting the inside track on content material provide chain at Adobe Summit. As I end writing my first DAM report, the upcoming “Strategic Expertise Choice Information For Digital Asset Administration Programs,” my take is that the alternatives are huge for each DAM distributors and customers as DAMs evolve from their conventional position as “programs of report” for wealthy media and content material property to AI-powered “programs of motion.” Beneath are six capabilities which might be growing their constancy in DAMs and can probably have a big effect on the way forward for digital experiences:
- AI integration and automation. AI continues to shake issues up within the DAM house, saving time and artistic sources. Extra distributors are providing AI to generate asset renditions, take over repetitive duties, and increase metadata administration via computerized tagging. They’re ramping up productiveness whereas conserving content material related and accessible throughout totally different markets, corresponding to via video transcription and localization.
- Personalization for all. It’s a provided that audiences and clients need customized digital experiences, however so do the entrepreneurs who ship these experiences. Along with increasing tailor-made content material supply via wealthy media transformation, many DAM options supply customizable, brand-compliant portals and customized consumer interfaces, enhancing the marketer expertise.
- Enhanced content material discovery and administration. Distributors are investing in AI-powered pure language search and content material discovery instruments that make digital property simply accessible and manageable, boosting effectivity and enhancing the general consumer expertise.
- Help for rising content material sorts. New content material codecs like 3D fashions and AR/VR experiences are on the rise, presenting DAM distributors the chance to increase their choices, together with tighter integration with e-commerce platforms that improve buyer engagement.
- Concentrate on compliance and safety. With extra regulatory necessities and an growing quantity of AI-generated content material, DAM distributors are prioritizing compliance and safety, increasing rights administration with options corresponding to forensic watermarking, and automating model and compliance checks.
- Sustainability initiatives. As companies turn into extra environmentally aware, DAM distributors that help sustainability initiatives may have a aggressive edge. Many are committing to lowering digital carbon footprints and optimizing knowledge storage effectivity by constantly optimizing and offloading property to chilly storage in order that they’ll align with their purchasers’ environmental objectives.
I’ve captured this and extra within the upcoming “Strategic Expertise Choice Information For Digital Asset Administration Programs,” which can assist know-how and digital enterprise leaders discover the appropriate answer to have interaction higher with their goal clients.
I’ve had the privilege of taking up digital asset administration (DAM) system analysis from my Forrester colleague Chuck Gahun this 12 months, which suggests I’ve spent the final 60 days immersed, receiving briefings from a number of dozen distributors, attending occasions together with the Henry Stewart DAM convention in Los Angeles, and getting the inside track on content material provide chain at Adobe Summit. As I end writing my first DAM report, the upcoming “Strategic Expertise Choice Information For Digital Asset Administration Programs,” my take is that the alternatives are huge for each DAM distributors and customers as DAMs evolve from their conventional position as “programs of report” for wealthy media and content material property to AI-powered “programs of motion.” Beneath are six capabilities which might be growing their constancy in DAMs and can probably have a big effect on the way forward for digital experiences:
- AI integration and automation. AI continues to shake issues up within the DAM house, saving time and artistic sources. Extra distributors are providing AI to generate asset renditions, take over repetitive duties, and increase metadata administration via computerized tagging. They’re ramping up productiveness whereas conserving content material related and accessible throughout totally different markets, corresponding to via video transcription and localization.
- Personalization for all. It’s a provided that audiences and clients need customized digital experiences, however so do the entrepreneurs who ship these experiences. Along with increasing tailor-made content material supply via wealthy media transformation, many DAM options supply customizable, brand-compliant portals and customized consumer interfaces, enhancing the marketer expertise.
- Enhanced content material discovery and administration. Distributors are investing in AI-powered pure language search and content material discovery instruments that make digital property simply accessible and manageable, boosting effectivity and enhancing the general consumer expertise.
- Help for rising content material sorts. New content material codecs like 3D fashions and AR/VR experiences are on the rise, presenting DAM distributors the chance to increase their choices, together with tighter integration with e-commerce platforms that improve buyer engagement.
- Concentrate on compliance and safety. With extra regulatory necessities and an growing quantity of AI-generated content material, DAM distributors are prioritizing compliance and safety, increasing rights administration with options corresponding to forensic watermarking, and automating model and compliance checks.
- Sustainability initiatives. As companies turn into extra environmentally aware, DAM distributors that help sustainability initiatives may have a aggressive edge. Many are committing to lowering digital carbon footprints and optimizing knowledge storage effectivity by constantly optimizing and offloading property to chilly storage in order that they’ll align with their purchasers’ environmental objectives.
I’ve captured this and extra within the upcoming “Strategic Expertise Choice Information For Digital Asset Administration Programs,” which can assist know-how and digital enterprise leaders discover the appropriate answer to have interaction higher with their goal clients.
I’ve had the privilege of taking up digital asset administration (DAM) system analysis from my Forrester colleague Chuck Gahun this 12 months, which suggests I’ve spent the final 60 days immersed, receiving briefings from a number of dozen distributors, attending occasions together with the Henry Stewart DAM convention in Los Angeles, and getting the inside track on content material provide chain at Adobe Summit. As I end writing my first DAM report, the upcoming “Strategic Expertise Choice Information For Digital Asset Administration Programs,” my take is that the alternatives are huge for each DAM distributors and customers as DAMs evolve from their conventional position as “programs of report” for wealthy media and content material property to AI-powered “programs of motion.” Beneath are six capabilities which might be growing their constancy in DAMs and can probably have a big effect on the way forward for digital experiences:
- AI integration and automation. AI continues to shake issues up within the DAM house, saving time and artistic sources. Extra distributors are providing AI to generate asset renditions, take over repetitive duties, and increase metadata administration via computerized tagging. They’re ramping up productiveness whereas conserving content material related and accessible throughout totally different markets, corresponding to via video transcription and localization.
- Personalization for all. It’s a provided that audiences and clients need customized digital experiences, however so do the entrepreneurs who ship these experiences. Along with increasing tailor-made content material supply via wealthy media transformation, many DAM options supply customizable, brand-compliant portals and customized consumer interfaces, enhancing the marketer expertise.
- Enhanced content material discovery and administration. Distributors are investing in AI-powered pure language search and content material discovery instruments that make digital property simply accessible and manageable, boosting effectivity and enhancing the general consumer expertise.
- Help for rising content material sorts. New content material codecs like 3D fashions and AR/VR experiences are on the rise, presenting DAM distributors the chance to increase their choices, together with tighter integration with e-commerce platforms that improve buyer engagement.
- Concentrate on compliance and safety. With extra regulatory necessities and an growing quantity of AI-generated content material, DAM distributors are prioritizing compliance and safety, increasing rights administration with options corresponding to forensic watermarking, and automating model and compliance checks.
- Sustainability initiatives. As companies turn into extra environmentally aware, DAM distributors that help sustainability initiatives may have a aggressive edge. Many are committing to lowering digital carbon footprints and optimizing knowledge storage effectivity by constantly optimizing and offloading property to chilly storage in order that they’ll align with their purchasers’ environmental objectives.
I’ve captured this and extra within the upcoming “Strategic Expertise Choice Information For Digital Asset Administration Programs,” which can assist know-how and digital enterprise leaders discover the appropriate answer to have interaction higher with their goal clients.
I’ve had the privilege of taking up digital asset administration (DAM) system analysis from my Forrester colleague Chuck Gahun this 12 months, which suggests I’ve spent the final 60 days immersed, receiving briefings from a number of dozen distributors, attending occasions together with the Henry Stewart DAM convention in Los Angeles, and getting the inside track on content material provide chain at Adobe Summit. As I end writing my first DAM report, the upcoming “Strategic Expertise Choice Information For Digital Asset Administration Programs,” my take is that the alternatives are huge for each DAM distributors and customers as DAMs evolve from their conventional position as “programs of report” for wealthy media and content material property to AI-powered “programs of motion.” Beneath are six capabilities which might be growing their constancy in DAMs and can probably have a big effect on the way forward for digital experiences:
- AI integration and automation. AI continues to shake issues up within the DAM house, saving time and artistic sources. Extra distributors are providing AI to generate asset renditions, take over repetitive duties, and increase metadata administration via computerized tagging. They’re ramping up productiveness whereas conserving content material related and accessible throughout totally different markets, corresponding to via video transcription and localization.
- Personalization for all. It’s a provided that audiences and clients need customized digital experiences, however so do the entrepreneurs who ship these experiences. Along with increasing tailor-made content material supply via wealthy media transformation, many DAM options supply customizable, brand-compliant portals and customized consumer interfaces, enhancing the marketer expertise.
- Enhanced content material discovery and administration. Distributors are investing in AI-powered pure language search and content material discovery instruments that make digital property simply accessible and manageable, boosting effectivity and enhancing the general consumer expertise.
- Help for rising content material sorts. New content material codecs like 3D fashions and AR/VR experiences are on the rise, presenting DAM distributors the chance to increase their choices, together with tighter integration with e-commerce platforms that improve buyer engagement.
- Concentrate on compliance and safety. With extra regulatory necessities and an growing quantity of AI-generated content material, DAM distributors are prioritizing compliance and safety, increasing rights administration with options corresponding to forensic watermarking, and automating model and compliance checks.
- Sustainability initiatives. As companies turn into extra environmentally aware, DAM distributors that help sustainability initiatives may have a aggressive edge. Many are committing to lowering digital carbon footprints and optimizing knowledge storage effectivity by constantly optimizing and offloading property to chilly storage in order that they’ll align with their purchasers’ environmental objectives.
I’ve captured this and extra within the upcoming “Strategic Expertise Choice Information For Digital Asset Administration Programs,” which can assist know-how and digital enterprise leaders discover the appropriate answer to have interaction higher with their goal clients.
