Corporations rising by way of acquisition or diversification typically face a nuanced communications problem: clearly speaking the connection between manufacturers. Getting this positioning proper is essential. It avoids confusion, protects reputations and tells a transparent, compelling model story.
Our staff lately guided a shopper by way of this problem. The work centered on defining the correct exterior language to explain a associated model additionally owned by our shopper’s dad or mum firm. In the end, we beneficial that our shopper place the 2 as sister corporations—a choice rooted in technique, not simply construction.
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