The Finish of Content material Advertising and marketing as We Know It
We’re witnessing one other ‘as soon as in a lifetime’ occasion (numerous these currently, it appears).
Conventional search is dying. Dramatically. In line with Gartner’s newest analysis, we’re going through a 25% discount in conventional search engine use by 2026, resulting in a 50% drop in natural visitors by 2028.
Why?
As a result of content material discovery mechanisms that entrepreneurs have relied on for many years are being essentially disrupted. Customers are bypassing your entire conventional search ecosystem and as an alternative asking AI for solutions instantly.
And AI’s solutions are merely a greater consumer expertise. The solutions are nuanced to the consumer, clear, and full. The solutions are literally solutions, not only a record of blue hyperlinks.
So it is sensible that the query I hear most frequently from enterprise CMOs is “how do I get our content material seen in an AI world?”
The New Actuality with AI as Gatekeeper
Your content material now faces a brand new gatekeeper earlier than it ever reaches human eyes: LLMs (Massive Language Fashions) determine what info is related, reliable, and value surfacing.
Whereas many see this as a risk, I’ve come to view it as probably the most important alternative in content material advertising and marketing for the reason that rise of social media. It’s an opportunity to reset the enjoying area, the place the most effective content material wins, not simply the content material with the most important search engine optimisation funds behind it.
Seeing this alteration, we’ve spent months speaking with prospects, testing, and utterly rethinking our product roadmap. I needed us to be forward of this alteration, not scrambling to catch up.
Introducing Contently AI
We’ve been arduous at work during the last 6 months getting ready Contently for this new actuality. After numerous conversations with prospects and months of growth, I’m excited to share the primary components of our new imaginative and prescient:
1. Contently AI Studio
I’ve watched our purchasers wrestle with the basic content material dilemma: you may have it quick, good, or inexpensive – choose two. This not possible triangle has pressured tough compromises, particularly as content material calls for proceed to extend.
Once we began creating Contently AI Studio, I used to be truly skeptical. I’ve seen loads of AI instruments that produce hole, generic content material. However what modified my perspective was watching how our managing editors labored with early variations of the platform.
Somewhat than changing their experience, AI turned an extension of their capabilities. Our editors stay firmly in charge of the inventive course of: they’re the conductors, and AI is solely a brand new instrument of their orchestra. They information the analysis, form the narrative, and guarantee every bit aligns with strategic targets and model voice.
What excites me most is seeing how this partnership between our editors and AI expertise is delivering actual outcomes:
- Our managing editors can now produce considerate, strategic content material in hours as an alternative of days
- Purchasers are getting extra content material for his or her funds with out sacrificing high quality
- The consistency and accuracy of content material has truly improved, not declined
I’ve been notably struck by the suggestions from our early adopters. In blind checks, content material created by way of this editor-led AI course of was truly most well-liked over historically created content material. We’re seeing manufacturing timelines compressed by 14x and ROI enhancements exceeding 450% in some instances.
And let me be clear – we’re not forcing anybody down this path. We are going to proceed to supply a alternative. Our community of 160,000+ freelancers stays absolutely accessible to those that choose a very human-created strategy. What issues to me is that our purchasers get distinctive content material that drives enterprise outcomes, no matter the way it’s created.
2. LLM Optimization Blueprint™
I’ve been fascinated watching how search engine optimisation has developed over time. However what we’re creating now’s essentially completely different.
Whereas search engine optimisation targeted on key phrases and backlinks, our LLM Optimization Blueprint service truly will get your content material into LLMs and AI search outcomes. It sounds easy: simply create content material that AI programs acknowledge as genuinely priceless and authoritative. However there’s much more to it.
By months of testing, we’ve developed an strategy that ensures your content material:
- Seems prominently in AI-generated responses from programs like ChatGPT, Claude, and Google AI Overviews
- Maintains factual authority that AI programs acknowledge and prioritize
- Builds constant model presence throughout rising AI discovery channels
What’s exceptional is how shortly we’re seeing outcomes. In our early beta packages, we’ve positioned purchasers within the prime place of AI search leads to simply 6 weeks. One shopper is now receiving 32% of their gross sales certified leads from AI search outcomes, a channel that didn’t even exist for them six months in the past.
I imagine this represents a basic energy shift in content material advertising and marketing. For the primary time in years, smaller gamers with nice content material can outperform giants with large budgets. That’s why I’m excited to announce we’re increasing our LLM Optimization Blueprint beta program to extra purchasers.
Bridging Creation and Discovery
What I discover strongest is how these two parts – creation and discovery – work collectively. It’s not sufficient to simply create nice content material if nobody sees it. And it’s irritating to optimize for visibility in case your content material isn’t value studying.
Our early adopters are telling me that this built-in strategy is giving them confidence that their content material investments will truly ship enterprise outcomes. Which is our mission at Contently. And these new capabilities are taking it to a different stage.
What This Means for Content material Groups
I perceive that integrating AI into established content material workflows can really feel daunting. Our crew has labored arduous to make this transition as easy as potential, with our strategists guiding implementation each step of the best way.
What I’ve noticed is that the majority purchasers begin small, making use of these new approaches to a subset of their content material. As they achieve confidence and see outcomes, they regularly develop. There’s no want for a dramatic overhaul of your complete content material operation in a single day.
Main the Subsequent Period of Content material
Content material advertising and marketing is present process a big transformation. I imagine we’ll see corporations with modest budgets outrank enterprises spending tens of millions, all as a result of they perceive how one can adapt to AI as each a creation software and distribution channel.
At Contently, I would like us to assist our purchasers lead this transformation. We’ve already been working with choose enterprise purchasers and are excited to develop to extra with the launch of Contently AI Studio and LLM Optimization Blueprint.
I suppose this isn’t actually the way forward for content material, as a result of every part I’m speaking about is already right here. The chance exists now, and the businesses that transfer shortly will set up benefits that change into more and more tough for rivals to beat.
I’m excited to companion with you on this journey. Whether or not you wish to absolutely embrace these new approaches or take incremental steps, our crew is prepared that can assist you navigate this altering panorama.
Let’s get began.
– Brandon
The Finish of Content material Advertising and marketing as We Know It
We’re witnessing one other ‘as soon as in a lifetime’ occasion (numerous these currently, it appears).
Conventional search is dying. Dramatically. In line with Gartner’s newest analysis, we’re going through a 25% discount in conventional search engine use by 2026, resulting in a 50% drop in natural visitors by 2028.
Why?
As a result of content material discovery mechanisms that entrepreneurs have relied on for many years are being essentially disrupted. Customers are bypassing your entire conventional search ecosystem and as an alternative asking AI for solutions instantly.
And AI’s solutions are merely a greater consumer expertise. The solutions are nuanced to the consumer, clear, and full. The solutions are literally solutions, not only a record of blue hyperlinks.
So it is sensible that the query I hear most frequently from enterprise CMOs is “how do I get our content material seen in an AI world?”
The New Actuality with AI as Gatekeeper
Your content material now faces a brand new gatekeeper earlier than it ever reaches human eyes: LLMs (Massive Language Fashions) determine what info is related, reliable, and value surfacing.
Whereas many see this as a risk, I’ve come to view it as probably the most important alternative in content material advertising and marketing for the reason that rise of social media. It’s an opportunity to reset the enjoying area, the place the most effective content material wins, not simply the content material with the most important search engine optimisation funds behind it.
Seeing this alteration, we’ve spent months speaking with prospects, testing, and utterly rethinking our product roadmap. I needed us to be forward of this alteration, not scrambling to catch up.
Introducing Contently AI
We’ve been arduous at work during the last 6 months getting ready Contently for this new actuality. After numerous conversations with prospects and months of growth, I’m excited to share the primary components of our new imaginative and prescient:
1. Contently AI Studio
I’ve watched our purchasers wrestle with the basic content material dilemma: you may have it quick, good, or inexpensive – choose two. This not possible triangle has pressured tough compromises, particularly as content material calls for proceed to extend.
Once we began creating Contently AI Studio, I used to be truly skeptical. I’ve seen loads of AI instruments that produce hole, generic content material. However what modified my perspective was watching how our managing editors labored with early variations of the platform.
Somewhat than changing their experience, AI turned an extension of their capabilities. Our editors stay firmly in charge of the inventive course of: they’re the conductors, and AI is solely a brand new instrument of their orchestra. They information the analysis, form the narrative, and guarantee every bit aligns with strategic targets and model voice.
What excites me most is seeing how this partnership between our editors and AI expertise is delivering actual outcomes:
- Our managing editors can now produce considerate, strategic content material in hours as an alternative of days
- Purchasers are getting extra content material for his or her funds with out sacrificing high quality
- The consistency and accuracy of content material has truly improved, not declined
I’ve been notably struck by the suggestions from our early adopters. In blind checks, content material created by way of this editor-led AI course of was truly most well-liked over historically created content material. We’re seeing manufacturing timelines compressed by 14x and ROI enhancements exceeding 450% in some instances.
And let me be clear – we’re not forcing anybody down this path. We are going to proceed to supply a alternative. Our community of 160,000+ freelancers stays absolutely accessible to those that choose a very human-created strategy. What issues to me is that our purchasers get distinctive content material that drives enterprise outcomes, no matter the way it’s created.
2. LLM Optimization Blueprint™
I’ve been fascinated watching how search engine optimisation has developed over time. However what we’re creating now’s essentially completely different.
Whereas search engine optimisation targeted on key phrases and backlinks, our LLM Optimization Blueprint service truly will get your content material into LLMs and AI search outcomes. It sounds easy: simply create content material that AI programs acknowledge as genuinely priceless and authoritative. However there’s much more to it.
By months of testing, we’ve developed an strategy that ensures your content material:
- Seems prominently in AI-generated responses from programs like ChatGPT, Claude, and Google AI Overviews
- Maintains factual authority that AI programs acknowledge and prioritize
- Builds constant model presence throughout rising AI discovery channels
What’s exceptional is how shortly we’re seeing outcomes. In our early beta packages, we’ve positioned purchasers within the prime place of AI search leads to simply 6 weeks. One shopper is now receiving 32% of their gross sales certified leads from AI search outcomes, a channel that didn’t even exist for them six months in the past.
I imagine this represents a basic energy shift in content material advertising and marketing. For the primary time in years, smaller gamers with nice content material can outperform giants with large budgets. That’s why I’m excited to announce we’re increasing our LLM Optimization Blueprint beta program to extra purchasers.
Bridging Creation and Discovery
What I discover strongest is how these two parts – creation and discovery – work collectively. It’s not sufficient to simply create nice content material if nobody sees it. And it’s irritating to optimize for visibility in case your content material isn’t value studying.
Our early adopters are telling me that this built-in strategy is giving them confidence that their content material investments will truly ship enterprise outcomes. Which is our mission at Contently. And these new capabilities are taking it to a different stage.
What This Means for Content material Groups
I perceive that integrating AI into established content material workflows can really feel daunting. Our crew has labored arduous to make this transition as easy as potential, with our strategists guiding implementation each step of the best way.
What I’ve noticed is that the majority purchasers begin small, making use of these new approaches to a subset of their content material. As they achieve confidence and see outcomes, they regularly develop. There’s no want for a dramatic overhaul of your complete content material operation in a single day.
Main the Subsequent Period of Content material
Content material advertising and marketing is present process a big transformation. I imagine we’ll see corporations with modest budgets outrank enterprises spending tens of millions, all as a result of they perceive how one can adapt to AI as each a creation software and distribution channel.
At Contently, I would like us to assist our purchasers lead this transformation. We’ve already been working with choose enterprise purchasers and are excited to develop to extra with the launch of Contently AI Studio and LLM Optimization Blueprint.
I suppose this isn’t actually the way forward for content material, as a result of every part I’m speaking about is already right here. The chance exists now, and the businesses that transfer shortly will set up benefits that change into more and more tough for rivals to beat.
I’m excited to companion with you on this journey. Whether or not you wish to absolutely embrace these new approaches or take incremental steps, our crew is prepared that can assist you navigate this altering panorama.
Let’s get began.
– Brandon
The Finish of Content material Advertising and marketing as We Know It
We’re witnessing one other ‘as soon as in a lifetime’ occasion (numerous these currently, it appears).
Conventional search is dying. Dramatically. In line with Gartner’s newest analysis, we’re going through a 25% discount in conventional search engine use by 2026, resulting in a 50% drop in natural visitors by 2028.
Why?
As a result of content material discovery mechanisms that entrepreneurs have relied on for many years are being essentially disrupted. Customers are bypassing your entire conventional search ecosystem and as an alternative asking AI for solutions instantly.
And AI’s solutions are merely a greater consumer expertise. The solutions are nuanced to the consumer, clear, and full. The solutions are literally solutions, not only a record of blue hyperlinks.
So it is sensible that the query I hear most frequently from enterprise CMOs is “how do I get our content material seen in an AI world?”
The New Actuality with AI as Gatekeeper
Your content material now faces a brand new gatekeeper earlier than it ever reaches human eyes: LLMs (Massive Language Fashions) determine what info is related, reliable, and value surfacing.
Whereas many see this as a risk, I’ve come to view it as probably the most important alternative in content material advertising and marketing for the reason that rise of social media. It’s an opportunity to reset the enjoying area, the place the most effective content material wins, not simply the content material with the most important search engine optimisation funds behind it.
Seeing this alteration, we’ve spent months speaking with prospects, testing, and utterly rethinking our product roadmap. I needed us to be forward of this alteration, not scrambling to catch up.
Introducing Contently AI
We’ve been arduous at work during the last 6 months getting ready Contently for this new actuality. After numerous conversations with prospects and months of growth, I’m excited to share the primary components of our new imaginative and prescient:
1. Contently AI Studio
I’ve watched our purchasers wrestle with the basic content material dilemma: you may have it quick, good, or inexpensive – choose two. This not possible triangle has pressured tough compromises, particularly as content material calls for proceed to extend.
Once we began creating Contently AI Studio, I used to be truly skeptical. I’ve seen loads of AI instruments that produce hole, generic content material. However what modified my perspective was watching how our managing editors labored with early variations of the platform.
Somewhat than changing their experience, AI turned an extension of their capabilities. Our editors stay firmly in charge of the inventive course of: they’re the conductors, and AI is solely a brand new instrument of their orchestra. They information the analysis, form the narrative, and guarantee every bit aligns with strategic targets and model voice.
What excites me most is seeing how this partnership between our editors and AI expertise is delivering actual outcomes:
- Our managing editors can now produce considerate, strategic content material in hours as an alternative of days
- Purchasers are getting extra content material for his or her funds with out sacrificing high quality
- The consistency and accuracy of content material has truly improved, not declined
I’ve been notably struck by the suggestions from our early adopters. In blind checks, content material created by way of this editor-led AI course of was truly most well-liked over historically created content material. We’re seeing manufacturing timelines compressed by 14x and ROI enhancements exceeding 450% in some instances.
And let me be clear – we’re not forcing anybody down this path. We are going to proceed to supply a alternative. Our community of 160,000+ freelancers stays absolutely accessible to those that choose a very human-created strategy. What issues to me is that our purchasers get distinctive content material that drives enterprise outcomes, no matter the way it’s created.
2. LLM Optimization Blueprint™
I’ve been fascinated watching how search engine optimisation has developed over time. However what we’re creating now’s essentially completely different.
Whereas search engine optimisation targeted on key phrases and backlinks, our LLM Optimization Blueprint service truly will get your content material into LLMs and AI search outcomes. It sounds easy: simply create content material that AI programs acknowledge as genuinely priceless and authoritative. However there’s much more to it.
By months of testing, we’ve developed an strategy that ensures your content material:
- Seems prominently in AI-generated responses from programs like ChatGPT, Claude, and Google AI Overviews
- Maintains factual authority that AI programs acknowledge and prioritize
- Builds constant model presence throughout rising AI discovery channels
What’s exceptional is how shortly we’re seeing outcomes. In our early beta packages, we’ve positioned purchasers within the prime place of AI search leads to simply 6 weeks. One shopper is now receiving 32% of their gross sales certified leads from AI search outcomes, a channel that didn’t even exist for them six months in the past.
I imagine this represents a basic energy shift in content material advertising and marketing. For the primary time in years, smaller gamers with nice content material can outperform giants with large budgets. That’s why I’m excited to announce we’re increasing our LLM Optimization Blueprint beta program to extra purchasers.
Bridging Creation and Discovery
What I discover strongest is how these two parts – creation and discovery – work collectively. It’s not sufficient to simply create nice content material if nobody sees it. And it’s irritating to optimize for visibility in case your content material isn’t value studying.
Our early adopters are telling me that this built-in strategy is giving them confidence that their content material investments will truly ship enterprise outcomes. Which is our mission at Contently. And these new capabilities are taking it to a different stage.
What This Means for Content material Groups
I perceive that integrating AI into established content material workflows can really feel daunting. Our crew has labored arduous to make this transition as easy as potential, with our strategists guiding implementation each step of the best way.
What I’ve noticed is that the majority purchasers begin small, making use of these new approaches to a subset of their content material. As they achieve confidence and see outcomes, they regularly develop. There’s no want for a dramatic overhaul of your complete content material operation in a single day.
Main the Subsequent Period of Content material
Content material advertising and marketing is present process a big transformation. I imagine we’ll see corporations with modest budgets outrank enterprises spending tens of millions, all as a result of they perceive how one can adapt to AI as each a creation software and distribution channel.
At Contently, I would like us to assist our purchasers lead this transformation. We’ve already been working with choose enterprise purchasers and are excited to develop to extra with the launch of Contently AI Studio and LLM Optimization Blueprint.
I suppose this isn’t actually the way forward for content material, as a result of every part I’m speaking about is already right here. The chance exists now, and the businesses that transfer shortly will set up benefits that change into more and more tough for rivals to beat.
I’m excited to companion with you on this journey. Whether or not you wish to absolutely embrace these new approaches or take incremental steps, our crew is prepared that can assist you navigate this altering panorama.
Let’s get began.
– Brandon
The Finish of Content material Advertising and marketing as We Know It
We’re witnessing one other ‘as soon as in a lifetime’ occasion (numerous these currently, it appears).
Conventional search is dying. Dramatically. In line with Gartner’s newest analysis, we’re going through a 25% discount in conventional search engine use by 2026, resulting in a 50% drop in natural visitors by 2028.
Why?
As a result of content material discovery mechanisms that entrepreneurs have relied on for many years are being essentially disrupted. Customers are bypassing your entire conventional search ecosystem and as an alternative asking AI for solutions instantly.
And AI’s solutions are merely a greater consumer expertise. The solutions are nuanced to the consumer, clear, and full. The solutions are literally solutions, not only a record of blue hyperlinks.
So it is sensible that the query I hear most frequently from enterprise CMOs is “how do I get our content material seen in an AI world?”
The New Actuality with AI as Gatekeeper
Your content material now faces a brand new gatekeeper earlier than it ever reaches human eyes: LLMs (Massive Language Fashions) determine what info is related, reliable, and value surfacing.
Whereas many see this as a risk, I’ve come to view it as probably the most important alternative in content material advertising and marketing for the reason that rise of social media. It’s an opportunity to reset the enjoying area, the place the most effective content material wins, not simply the content material with the most important search engine optimisation funds behind it.
Seeing this alteration, we’ve spent months speaking with prospects, testing, and utterly rethinking our product roadmap. I needed us to be forward of this alteration, not scrambling to catch up.
Introducing Contently AI
We’ve been arduous at work during the last 6 months getting ready Contently for this new actuality. After numerous conversations with prospects and months of growth, I’m excited to share the primary components of our new imaginative and prescient:
1. Contently AI Studio
I’ve watched our purchasers wrestle with the basic content material dilemma: you may have it quick, good, or inexpensive – choose two. This not possible triangle has pressured tough compromises, particularly as content material calls for proceed to extend.
Once we began creating Contently AI Studio, I used to be truly skeptical. I’ve seen loads of AI instruments that produce hole, generic content material. However what modified my perspective was watching how our managing editors labored with early variations of the platform.
Somewhat than changing their experience, AI turned an extension of their capabilities. Our editors stay firmly in charge of the inventive course of: they’re the conductors, and AI is solely a brand new instrument of their orchestra. They information the analysis, form the narrative, and guarantee every bit aligns with strategic targets and model voice.
What excites me most is seeing how this partnership between our editors and AI expertise is delivering actual outcomes:
- Our managing editors can now produce considerate, strategic content material in hours as an alternative of days
- Purchasers are getting extra content material for his or her funds with out sacrificing high quality
- The consistency and accuracy of content material has truly improved, not declined
I’ve been notably struck by the suggestions from our early adopters. In blind checks, content material created by way of this editor-led AI course of was truly most well-liked over historically created content material. We’re seeing manufacturing timelines compressed by 14x and ROI enhancements exceeding 450% in some instances.
And let me be clear – we’re not forcing anybody down this path. We are going to proceed to supply a alternative. Our community of 160,000+ freelancers stays absolutely accessible to those that choose a very human-created strategy. What issues to me is that our purchasers get distinctive content material that drives enterprise outcomes, no matter the way it’s created.
2. LLM Optimization Blueprint™
I’ve been fascinated watching how search engine optimisation has developed over time. However what we’re creating now’s essentially completely different.
Whereas search engine optimisation targeted on key phrases and backlinks, our LLM Optimization Blueprint service truly will get your content material into LLMs and AI search outcomes. It sounds easy: simply create content material that AI programs acknowledge as genuinely priceless and authoritative. However there’s much more to it.
By months of testing, we’ve developed an strategy that ensures your content material:
- Seems prominently in AI-generated responses from programs like ChatGPT, Claude, and Google AI Overviews
- Maintains factual authority that AI programs acknowledge and prioritize
- Builds constant model presence throughout rising AI discovery channels
What’s exceptional is how shortly we’re seeing outcomes. In our early beta packages, we’ve positioned purchasers within the prime place of AI search leads to simply 6 weeks. One shopper is now receiving 32% of their gross sales certified leads from AI search outcomes, a channel that didn’t even exist for them six months in the past.
I imagine this represents a basic energy shift in content material advertising and marketing. For the primary time in years, smaller gamers with nice content material can outperform giants with large budgets. That’s why I’m excited to announce we’re increasing our LLM Optimization Blueprint beta program to extra purchasers.
Bridging Creation and Discovery
What I discover strongest is how these two parts – creation and discovery – work collectively. It’s not sufficient to simply create nice content material if nobody sees it. And it’s irritating to optimize for visibility in case your content material isn’t value studying.
Our early adopters are telling me that this built-in strategy is giving them confidence that their content material investments will truly ship enterprise outcomes. Which is our mission at Contently. And these new capabilities are taking it to a different stage.
What This Means for Content material Groups
I perceive that integrating AI into established content material workflows can really feel daunting. Our crew has labored arduous to make this transition as easy as potential, with our strategists guiding implementation each step of the best way.
What I’ve noticed is that the majority purchasers begin small, making use of these new approaches to a subset of their content material. As they achieve confidence and see outcomes, they regularly develop. There’s no want for a dramatic overhaul of your complete content material operation in a single day.
Main the Subsequent Period of Content material
Content material advertising and marketing is present process a big transformation. I imagine we’ll see corporations with modest budgets outrank enterprises spending tens of millions, all as a result of they perceive how one can adapt to AI as each a creation software and distribution channel.
At Contently, I would like us to assist our purchasers lead this transformation. We’ve already been working with choose enterprise purchasers and are excited to develop to extra with the launch of Contently AI Studio and LLM Optimization Blueprint.
I suppose this isn’t actually the way forward for content material, as a result of every part I’m speaking about is already right here. The chance exists now, and the businesses that transfer shortly will set up benefits that change into more and more tough for rivals to beat.
I’m excited to companion with you on this journey. Whether or not you wish to absolutely embrace these new approaches or take incremental steps, our crew is prepared that can assist you navigate this altering panorama.
Let’s get began.
– Brandon
